About Giroud Consulting
We've spent our careers running businesses, not consulting from the sidelines.
We’ve owned businesses, managed employees, built sales, worked through difficult decisions, navigated family business challenges, and experienced the pressure that comes with business ownership.
Today, we help other business owners work through those same realities with practical guidance, honest conversation, and experience that comes from having lived it ourselves.
Start a ConversationWe've Sat Where You're Sitting
Business ownership looks different from the outside than it feels on the inside.
When you own or lead a business, the responsibility follows you. Employees need direction. Customers need answers. Family may feel the pressure. And even when you have good people around you, some decisions still come back to you.
That is why Giroud Consulting exists. We help business owners think through real business issues with people who understand what ownership actually feels like.
We've sat on your side of the desk.
We understand the weight of making decisions when the outcome affects your employees, customers, family, and future.
How We Help
Our experience connects to the issues business owners deal with every day.
Business owners usually call because something needs to improve, change, or be thought through more carefully. These are some of the areas where our experience often helps.
The common thread is ownership.
Whether the issue is sales, marketing, people, family, succession, or decision-making, we look at it through the lens of what it means to actually own and run the business.
Looking Below the Surface
The issue you see first is not always the real issue.
A sales problem may also be a management problem. A family business issue may also be a communication problem. A leadership challenge may be affecting your time, your team, and your ability to focus.
We help business owners slow down, look at the whole picture, and work through what is really getting in the way.
Solving the right problem matters more than reacting to the loudest one.
Meet Lou and Cindy
Two different backgrounds. One practical approach.
Lou and Cindy bring different strengths to the work, but the same owner-to-owner perspective. The goal is always to help you think clearly, make better decisions, and move forward with confidence.
Lou Giroud
Lou focuses on family business, sales growth, business ownership, and selling a business. He helps owners think through difficult decisions, transitions, and what should happen next.
Learn More About Lou
Cindy Giroud
Cindy focuses on marketing, executive coaching, customer experience, and business development. She helps owners clarify their message, improve communication, and think through growth.
Learn More About CindyWhy Business Owners Call Us
Most owners do not call because everything is simple.
They call because something needs attention, and they want to talk with people who understand business ownership from the inside.
They feel stuck.
The business may be doing fine on the surface, but the owner knows something needs to change.
They need perspective.
Sometimes it helps to talk with someone outside the business who can ask better questions.
They are facing a transition.
Growth, succession, selling, leadership changes, and family business decisions require careful thought.
They want better results.
Sales, marketing, management, communication, and accountability all affect how well the business works.
Let's talk about what's on your mind.
Whether you're facing a business challenge, planning for the future, or looking for an experienced sounding board, we would be happy to have a conversation.
Start a Conversation